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XJTLUBA FILMMAKING影视摄影与制作​ BA Filmmaking is a practice-based programme that fosters storytelling, creativity, entrepreneurship and innovation. You will learn to make films both for the small screen and for cinema consumption.Your practice will include areas of storytelling, creative production, directing for both documentary and fiction, cinematography, sound design, and post-production, as well as looking at the marketing, social media and business side of filmmaking and self-promotion.BA FILMM... [收起]
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第1页

XJTLU

BA

FILMMAKING

影视摄影与制作​ BA Filmmaking is a practice-based

programme that fosters storytelling,

creativity, entrepreneurship and

innovation. You will learn to make

films both for the small screen and

for cinema consumption.

Your practice will include areas of

storytelling, creative production,

directing for both documentary and

fiction, cinematography, sound

design, and post-production, as well

as looking at the marketing, social

media and business side of

filmmaking and self-promotion.

BA

FILMMAKING

YEAR THREE

YEAR FOUR

MODULES

BA

FILMMAKING

DURATION

Three or four years

QUALIFICATION

XJTLU

BFA Filmmaking

University of Liverpool

BA Filmmaking(hons,4+0)

LOCATION

Suzhou

START DATE

September 2024

SCHOOL

School of Film and TV Arts

ATTENDANCE

Full time

2+2 STUDY

Not Available

Core Modules

Core Modules

Core Modules

Optional Modules

EUROPEAN CINEMA

FILM AND TV CULTURES

FILM HISTORY

MINOR FILM PROJECT

VISUAL EFFECTS CRAFT

DOCUMENTARY CRAFT

ADAPTATION ACROSS THE MEDIA

EXPERIMENTAL FILM PRACTICES

THE MUSIC PROMO

THE ART OF POST-PRODUCTION

SCREENWRITING CRAFT AND PRACTICE

THE ART OF SOUND

THE ART OF CINEMATOGRAPHY

DIRECTING CRAFT AND PRACTICE

PRODUCING CRAFT AND PRACTICE

CHINA AND THE DIGITAL REVOLUTION

COLLABORATIVE PROJECT

MARKETING AND DISTRIBUTION OF CONTENT

IN A GLOBAL CONTEXT

MEDIATED PROJECT

MEDIA, ENTERTAINMENT AND CULTURAL INDUSTRY

FINAL YEAR PROJECT: MOVING IMAGE

CAREERS

Graduates from this programme are well-prepared for positions such as producer, director,

screenwriter, content producer, cinematographer, sound designer, post-production editor,

and independent film production. Graduates

may pursue employment in a film company

or be independent and entrepreneurial either

working on their own or as part of a start-up

company.

YEAR TWO

INTRODUCTION TO CHINESE LITERATURE

ENGLISH LANGUAGE AND ACADEMIC SKILLS

FOR SCHOOL OF FILM AND TV ARTS

SCREEN WRITING FOR FILM AND TV

DOCUMENTARY THEORY AND PRACTICE

FICTION THEORY AND PRACTICE

INTRODUCTION TO SOUND

INTRODUCTION TO DIRECTING

INTRODUCTION TO CAMERA AND LIGHTING

INTRODUCTION TO PRODUCTION

MEDIA AESTHETICS

INTRODUCTION TO POST PRODUCTION

INTRODUCTION TO STORYTELLING

YEAR ONE

UK degrees are three years long whereas in

China they are four, therefore we do accept

students with certain qualifications directly

into Year Two, which is the start of the

main academic programme. Most students,

however, enter into Year One, which

provides you with a range of interesting

modules, language classes and core skills for

your degree.

KNOWLEDGE AND SKILLS

An awareness of your potential as a content creator and

filmmaker with the ability to take your knowledge,

specialist skills and understanding into the world of

work or postgraduate study

Advanced and specialist skills in filmmaking, including

specific knowledge of ideas generation, content

creation, production techniques, research and creative

processes

The ability to use theoretical understanding to inform

practice, and practice to inform theory

High-level skills in critical thinking and communication,

with the capacity for both self-reflection and

collaborative working

An entrepreneurial mindset, with the ability to think

like a filmmaker and entrepreneur in marketing

yourself and your projects.

Experience an industry-standard, purpose-built film

school building with world-class equipment and

amenities including green screen and motion capture

facilities, professional grading and dubbing studios,

rehearsal spaces and a cinema

Create an idea and follow it through every step of the

filmmaking process before presenting it to an

audience on the big screen

Study project-management and other international

film and television industry-standard software

Learn from award-winning international staff and

industry professionals

Get industry work experience opportunities, and the

chance to create your own films and work on real, live

projects

Earn two degrees: an XJTLU degree from the Chinese

Ministry of Education, and a globally recognised

degree from the University of Liverpool, a member of

the Russell Group of leading UK universities.

WHY SHOULD I STUDY

FILMMAKING AT XJTLU?

By the time you graduate from BA Filmmaking, you will

have:

第2页

毕业生可胜任的工作岗位包括：制片人、导演、编剧、内

容制作、广告创意、电影摄像、音效师、后期制作和独

立电影制作人等。毕业生既可以在影视行业、传媒、互

联网公司等广泛的行业领域就职，也可以选择独立就

业或自主创业。

影视摄影与制作​

知识与技能

充分认识到自己作为内容创造者的潜力，有能力将所学知

识、专业技能和思考带入实际工作或研究生阶段的学习；

拥有先进的、专业化的电影制作技能，熟悉电影制作流程

和相关领域的理论和方法论；

具备以理论指导实践，并从实践中总结理论的能力；

具有较强的批判性思维和沟通能力，以及自我反省和团队

合作的能力；

拥有创业家的心态，能够像电影人和企业家一样思考如何

营销、推广自己的项目。

在一座符合行业标准的影视艺术学院大楼学习，这里拥有

世界一流的影视设备；

创造一个想法并通过电影制作过程的每一个步骤去实现，

然后在大屏幕上呈现给观众；

向国际影视行业标准看齐，学习包括项目管理在内的前沿

软件；

拥有经验丰富、享有业界声誉的国际化师资团队；

通过行业工作机会获得实战经验，并有机会创作自己的电

影、参与真实电影项目；

毕业生可同时获得中国教育部认可的西交利物浦大学学位

和国际认可的英国利物浦大学学位。

为什么选择西浦影视摄影与制作

专业？

就业

第一学年

在英国，本科阶段学习学制三年，而中国本科阶段学

制为四年。因此，对于已获得相应学时、证书的学生，

在我校可以直接升入二年级进行专业学习；大多数

学生则是进入一年级学习，包括众多有吸引力的课程，

语言课程以及专业学习相关的核心技能学习。

课程

影视摄影与制作专业（学士）涵盖影视制作的理

论与实践课程，面向对电影叙事充满热情的学

生开设。对于那些力求提高故事讲述技巧，并热

衷于创作优秀电影的学生而言，这将是一个充

实并充满挑战的专业。

通过本专业的学习，学生将能够：

这个问题的答案很简单——因为它令人兴奋，因为你想在中国

最好的地方之一探索你自己的创造力。在我们的课程中，你会:

XJTLU 影视摄影与制作​ XJTLU

UNDERGRADUATE

BA

FILMMAKING

影视摄影与制作​

Whether in short online excerpts or in the cinema,

storytelling is more important now than ever, and

you can learn how to tell stories and bring them onto

the screen.

Do you have a story to tell? Do you see the world in a

visual way? Have you ever wanted to work on real film

productions with real movie stars? If you have a

passion for communicating your stories on the big

screen, this programme is for you.

BA Filmmaking is a practice-based programme that

fosters storytelling, creativity, entrepreneurship and

innovation. You will learn to make films both for the

small screen and for cinema consumption.

Your practice will include areas of storytelling,

creative production, directing for both documentary

and fiction, cinematography, sound design, and

post-production, as well as looking at the marketing,

social media and business side of filmmaking and

self-promotion.

如今，全世界的人都渴望通过视觉叙述来吸引观众。无论

是在网上还是在电影院里，讲好故事比以往任何时候都重

要。现在你可以学习如何讲故事，并把它们搬上银幕。

你有故事想要传递给观众吗？你在用视觉的方式看这个世

界吗？如果你曾想象和真实的电影明星一起制作一部真正

的电影，如果你心怀通过电影屏幕交流自己想法和故事的

激情——这个专业就是为你而准备的。

本专业强调以实践为基础，旨在培养叙事能力、创造力、企

业家精神和创新精神。学生将同时学习如何针对小荧幕和

影院消费来制作影片。

课程实践包括学习如何讲故事、创意制作、如何担任纪录

片和剧情片的导演、电影摄像、声音设计、后期制作以及电

影商业方向的市场营销、社交媒体和宣传推广。

合作项目

全球背景下内容的市场推广

毕业作品

媒体、娱乐与文化产业

毕业项目：移动影像

教学形式

全日制

学制

四年

学习地点

苏州

学位证书

西交利物浦大学

数字媒体艺术

利物浦大学

BA Filmmaking(hons,4+0)

开始时间

2024年09月

学院

影视艺术学院

2+2 留学模式

不可选

中国文学概论

学术用途英语

电影电视剧本写作

纪录片理论与实践

剧情片理论与实践

音效入门

导演入门

摄影/灯光入门

制片入门

媒体美学

后期制作入门

叙事概论

第二学年

第四学年

欧洲电影学

电影电视文化

电影史

微电影项目

视觉特效

纪录片进阶

跨媒体改编

实验电影

音乐宣传片

后期制作艺术

编剧进阶

声音艺术

摄影进阶

导演进阶

制片进阶

中国与数字革命

核心课程

核心课程

可选课程

核心课程

第三学年

第3页

XJTLU

BA

TV PRODUCTION

广播电视学 The BA TV Production programme

aims to equip students with the skills,

knowledge and understanding of film

and television production, and a

critical and theoretical grounding in

film, media and communication

studies contexts.

KNOWLEDGE AND SKILLS

Full awareness of your creative potential as a content

developer and programme maker;

The ability to apply your knowledge and expertise in the

television and media industry;

Knowledge of programme planning, project marketing,

pre-production, and production;

The ability to research and critically analyse work from

a market-oriented perspective;

Practical communication skills for presenting

professional work effectively; and

The ability to produce work informed by longstanding

theoretical issues and local and global market trends.

Use state-of-the-art facilities, including a multicamera

television studio, film studio, high-end edit suites,

sound recording studio, dubbing and grading studio,

and a 180-seat cinema;

Learn more about TV and online entertainment, and

critically analyse your work and that of others within a

creative context, where analysis and practice go

hand-in-hand as you develop new content;

Follow industry best practices throughout the entire

project lifecycle, from ideation, to commission,

marketing, and distribution;

Follow media trends and incorporate short videos,

social media creativity and content creation into

teaching;

Learn from award-winning international staff and

industry guest speakers, including experienced

producers, directors and scholars;

Earn two degrees: an XJTLU degree from China’s

Ministry of Education and a globally recognised degree

from the University of Liverpool, a member of the

Russell Group of leading UK universities.

WHY SHOULD I STUDY TV

PRODUCTION AT XJTLU?

By the time you graduate from the BA TV Production, you

will have:

BA

TV PRODUCTION

YEAR THREE

YEAR FOUR

MODULES

BA

TV PRODUCTION

DURATION

Three or four years

QUALIFICATION

XJTLU

BA Broadcasting and TV

University of Liverpool

BA TV Production(hons,4+0)

LOCATION

Suzhou

START DATE

September 2024

SCHOOL

School of Film and TV Arts

ATTENDANCE

Full time

2+2 STUDY

Not Available

Core Modules

Core Modules

STUDIO PRACTICE

ADVANCED EDITING

DOCUMENTARY PRODUCTION

MINOR TV PROJECT

SOUND

SCREENWRITING FOR TV AND STREAMING MEDIA

CHINA AND THE DIGITAL REVOLUTION

MAJOR TV PRODUCTION PROJECT

COLLABORATIVE PROJECT

MEDIA, ENTERTAINMENT AND CULTURAL INDUSTRY

FINAL YEAR PROJECT: MOVING IMAGE

SOCIAL MEDIA AND VIDEO

CAREERS

Graduates will be well-prepared for diverse positions in television, online platforms, and the

broader media landscape. Our alumni work

in various positions such as producer, director

(location or multicamera studio), writer,

camera operator, vision mixer, floor manager,

advertiser, and digital media producer. Previous graduates have pursued careers in large

media companies, continued their studies at

top universities, or successfully established

their own companies.

YEAR ONE YEAR TWO

INTRODUCTION TO DIGITAL MEDIA AND COMMUNICATION

ENGLISH LANGUAGE AND ACADEMIC SKILLS FOR

SCHOOL OF FILM AND TV ARTS

INTRODUCTION TO SOUND

INTRODUCTION TO CAMERA AND LIGHTING

INTRODUCTION TO FILM AND TELEVISION

INTRODUCTION TO POST PRODUCTION

DEVELOPMENT AND PRE-PRODUCTION FOR TV

INTRODUCTION TO STORYTELLING

STUDIO ROLES AND RESPONSIBILITIES

TV GRAPHIC DESIGN AND SPECIAL EFFECTS

INSERTS PRODUCTION

SERIES PRODUCTION

UK degrees are three years long whereas in Core Modules

China they are four, therefore we do accept

students with certain qualifications

directly into Year Two, which is the start of

the main academic programme. Most

students, however, enter into Year One,

which provides you with a range of

interesting modules, language classes and

core skills for your degree.

第4页

本专业毕业生可胜任电视、网络平台或媒体领域的职

位，包括制作人、导演（外景或多机位工作室）、编剧、

摄影师、视觉调音师、舞台监督等，同时具备在网络、

社交媒体平台、广告和数字媒体进行内容创作的技能。

毕业生可以在顶尖的研究生院继续深造，或者在大型

媒体公司就业，也可以选择自主创业。

广播电视学

知识与技能

充分认识到自己作为内容开发者和节目制作者的潜力，有

能力将所学知识、专业技能和思考带入电视和媒体行业的

实际工作；

掌握策划、开发，前期制作和制作技术，以及营销的知识。

具备从创造性的市场角度进行研究和分析工作的能力；

在电视产业、网络平台的开发、前期、制作、后期和推广等

各个方面拥有先进的、专业化的技能和行业实践；

具有在社交媒体上发表文案、制作短视频、运营公众号的

专业能力；

创造性和批判性的专业工作能力，高效的沟通能力和展示

能力；

结合相关的理论热点、市场潜力、本土和全球趋势，制作相

关产品的能力。

本专业具有设备齐全的一站式设施空间，其中包括一个多

机位电视演播厅、主控室、摄影棚、剪辑室、录音棚、混音

工作室、样片调色工作室和一个180座的电影院。

本专业旨在营造一个创造性发展的学习环境，鼓励学生对

自己和他人的作品进行批判性分析，并在开发和创造新内

容的过程中实现理论、分析和实践相辅相成。

本专业课程的内容设置遵循行业惯例，实现学生作品从创

意构思、项目调试到营销推广的产业化实践过程。

本专业兼顾传媒趋势发展，将短视频、社交媒体创意及创

作等纳入教学。

本专业的国际化教学团队（包括荣获各类国际奖项的制作

人、导演与学者）具备丰富的电视制作从业与教学经验。

毕业生可获得中国教育部认可的西交利物浦大学学位和国

际认可的利物浦大学学位。

为什么选择西浦广播电视学专业？

就业

第一学年

在英国，本科阶段学习学制三年，而中国本科阶段学

制为四年。因此，对于已获得相应学时、证书的学生，

在我校可以直接升入二年级进行专业学习；大多数

学生则是进入一年级学习，包括众多有吸引力的课程，

语言课程以及专业学习相关的核心技能学习。

课程

近年来，中国的电影与电视制作业发展迅猛，与

国外公司的联合制作不断增多。广播电视学专

业旨在培养学生的电影与电视制作技能和知识，

加强他们对这个领域的理解，建立扎实的电影、

媒体及传播学研究理论基础。

本专业毕业生将具备以下能力：

XJTLU 广播电视学 XJTLU

UNDERGRADUATE

电视作品毕业设计

合作项目

传媒、娱乐及文化产业

毕业项目：移动影像

社交媒体和视频创作

教学形式

全日制

学制

四年

学习地点

苏州

学位证书

西交利物浦大学

广播电视学

利物浦大学

BA TV Production(hons,4+0)

开始时间

2024年09月

学院

影视艺术学院

2+2 留学模式

不可选

核心课程

核心课程

数字媒体与传播导论

学术用途英语

音效入门

摄影/灯光入门

电影电视概论

后期制作入门

电视开发和前期制作

叙事概论

工作室角色和职责

电视节目包装设计及视觉特效

电视节目短篇制作

剧集制作

第二学年

第四学年

电视演播室制作2

高级剪辑

纪录片创作

小型电视节目

音响制作

电视与流媒体剧本创作

中国与数字革命

核心课程

第三学年

BA

TV PRODUCTION

广播电视学

Television production and online entertainment industries

are expanding globally. With more and more channels and

online platforms emerging, audiences always expect new

content. BA TV Production aims to develop students’ skills and

knowledge in programme planning and production. It also

strengthens their understanding of social media and the field

of short videos, while providing a solide foundation in

research theory within TV entertainment, short video

production, social media, and communication.

The programme covers theoretical knowledge of productions

and communications theory, encompassing various genres

including reality shows, variety shows, game shows, and

magazine programmes. These productions may be filmed on

the spot or produced in the School of Film and TV Arts’

advanced TV studio. BA TV Production equips students with

professional skills, knowledge and cutting-edge industry

technology to help them achieve their career goals.

BA TV Production is an industry-focused programme that

actively involves students in programme planning, preproduction, shooting, development, publicity, directing, and

post-production of TV shows. Throughout your studies, you

will learn the skills necessary for entertainment programme

production and short video production. Additionally, you will

gain knowledge about various platforms including television,

the internet, social media, and more.

近年来，中国的电视节目水平不断提升，播出平台已经从电视台拓展

到网络平台、社交媒体等媒体平台。广播电视学专业旨在培养学生节

目策划与制作的技能和知识，加强他们对社交媒体、短视频领域的

理解，培养他们扎实的电视娱乐、短视频、社交媒体及传播学研究理

论的基础。

广播电视学专业不仅学习广播电视等传播理论知识，节目制作的范围

包括真人秀、综艺节目、游戏节目，在现场拍摄或者在学院先进的电

视演播室里制作的杂志类节目，广播电视学专业能够帮助学生掌握

专业的技能、知识和以及前沿的行业技术，以实现学生的职业目标。

广播电视学专业所学的内容，包括节目策划、前期制作、拍摄以及电

视节目的开发、宣传、导演和后期制作，不仅学习娱乐节目制作的技

能，还包括短视频制作技巧，更考虑播出的平台，如电视、网络、社交

媒体等的相关知识。

第5页

XJTLU

BA

DIGITAL

MEDIA ARTS

数字媒体艺术 The Digital Media Arts Programme

combines digital and virtual media

production, digital art design, and 3D

animation technologies, aiming to

cultivate students' digital media

production skills, enabling them to

showcase digital content of the

metaverse and multimedia on digital

media platforms.

KNOWLEDGE AND SKILLS

Afull awareness of your creative potential as a digital

media artist, with the ability to take your knowledge,

specialist skills and understanding into the world of

work using creative, intellectual, analytical and

research skills

An informed, creative and critical approach both to

understanding digital media, culture and

communications in contemporary society, and also to

your own forms of media, communicative and

expressive practice

An understanding of production processes and

professional practices within digital media, cultural

and creative industries

Competency in the management and operation of

production technologies, procedures and processes

The ability to engage with and to advance creative

processes in one or more forms of digital media or

cultural production.

Experience a cutting-edge, technology-driven,

project-based curriculum in a collaborative,

teamwork-based ethos

Learn in new state-of-the-art facilities, including a

Motion Capture rig, green screen, virtual reality

system, and VFX facilities and take advantage of a

fully functional digital media lab on campus

Learn from international staff with industry expertise

and industry guest speakers

Get opportunities for work experience and live

projects

Earn two degrees: an XJTLU degree from the Chinese

Ministry of Education and a globally recognised

degree from the University of Liverpool, a member of

the Russell Group of leading UK universities.

WHY SHOULD I STUDY DIGITAL

MEDIA ARTS AT XJTLU?

By the time you graduate from the BA Digital Media Arts

programme, you will have:

BA

DIGITAL

MEDIA ARTS

YEAR THREE

YEAR FOUR

MODULES

BA

DIGITAL MEDIA ARTS

DURATION

Three or four years

QUALIFICATION

XJTLU

BFA Digital Media Arts

University of Liverpool

BA Digital Media Arts(hons,4+0)

LOCATION

Suzhou

START DATE

September 2024

SCHOOL

School of Film and TV Arts

ATTENDANCE

Full time

2+2 STUDY

Not Available

Core Modules

Core Modules

Optional Modules

THE MUSIC PROMO

STUDIO 2: CONCEPTS AND INTERACTIONS

EXPERIMENTAL FILM PRACTICES

VISUAL EFFECTS

MINOR DIGITAL ARTS PROJECT

COMPUTATIONAL ART

MOTION DESIGN

SONIC ARTS

PRODUCTION TECHNIQUES FOR DIGITAL MEDIA

DIGITAL MEDIA ARTS: MAJOR PROJECT

COLLABORATIVE PROJECT

MEDIA, ENTERTAINMENT AND CULTURAL INDUSTRY

FINAL YEAR PROJECT: MOVING IMAGE

PROFESSIONAL PRACTICE : DIGITAL MEDIA ARTS

CAREERS

Graduates from this programme will be

well-prepared for positions such as Motion

designer, new media content designer, interaction designer, post-production editor, 2D/3D

animator, concept designer, VFX artist, and

digital media entrepreneur.

YEAR TWO

INTRODUCTION TO PROGRAMMING IN JAVA

ENGLISH LANGUAGE AND ACADEMIC SKILLS FOR

SCHOOL OF FILM AND TV ARTS

INTRODUCTION TO SOUND

INTRODUCTION TO CAMERA AND LIGHTING

INTRODUCTION TO POST PRODUCTION

INTRODUCTION TO STORYTELLING

INTRODUCTION TO VISUAL COMMUNICATION

MOTION GRAPHICS

DIGITAL COMPOSITING

COMPUTER APPLICATIONS FOR DIGITAL MEDIA ARTS

CREATIVE CODING

Core Modules

YEAR ONE

UK degrees are three years long whereas in

China they are four, therefore we do accept

students with certain qualifications

directly into Year Two, which is the start of

the main academic programme. Most

students, however, enter into Year One,

which provides you with a range of

interesting modules, language classes and

core skills for your degree.

第6页

毕业生可从事的工作岗位包括：动态图像设计师、新媒

体内容创意专家、交互设计师、后期制作、2D/3D动画

师、概念设计师、视觉特效师、甚至成为数字媒体创业

者等。工作行业包括数字媒体与创意产业，传播、公关

与广告业，本土及国际广播电影制作公司，新闻业以及

互联网科技行业等。

数字媒体艺术

知识与技能

对当代社会数字媒体、文化与传播学的知识性、批判性与

创造性理解，能够独立发展出各种媒体、传播和表达的实

践形式；

对数字媒体、文化与传播行业的制作过程以及专业实践的

理解；

对媒体制作技术与过程的管理与运营能力；

参与一个或多个数字媒体或文化生产项目，并推动这些项

目创新和发展的能力；

能够通过独立研究与团队研究开展工作，具备在不同性质

团队工作或独立创业所需要的适应力、创造力与批判性反

思能力；

在理论与实践领域的分析技能；

具备就业竞争力，能满足当今社会对文化与传播专业（包

括创业型）人才的需求。

在富有团队合作精神的学习氛围中，获得前沿的、技术驱动

的、基于项目的课程体验；

校园内有功能齐全的多媒体数字媒体实验室，教学设施先

进、完备（包括动作捕捉设备、绿屏、视觉特效设施等）；

国际化教学团队具备丰富的数字媒体从业与媒体、传播学

教学经验；

可以在课程中积累丰富的项目实践经验；

毕业生可同时获得中国教育部认可的西交利物浦大学学位

和国际认可的英国利物浦大学学位。

为什么选择西交利物浦大学的

数字媒体艺术专业？

就业

第一学年

在英国，本科阶段学习学制三年，而中国本科阶段学

制为四年。因此，对于已获得相应学时、证书的学生，

在我校可以直接升入二年级进行专业学习；大多数

学生则是进入一年级学习，包括众多有吸引力的课程，

语言课程以及专业学习相关的核心技能学习。

课程

数字媒体艺术专业结合了数字与虚拟媒体制作、

数字艺术设计及三维动图等技术，力图培养学

生的数字媒体制作技能，使他们能够在数字媒

体平台展现元宇宙、多媒体的数字内容。

本专业毕业生将具备以下能力：

XJTLU 数字媒体艺术 XJTLU

UNDERGRADUATE

BA

DIGITAL MEDIA ARTS

数字媒体艺术

China is one of the places in the world for digital

media consumption, and you have a chance to be part

of it.

Have you ever wanted to create amazing and

inspiring content with the latest digital technology?

Have you ever had the burning desire to communicate

your creative and critical thoughts with a worldwide

audience? If you have ever wanted to show the world

the skills in digital aesthetics, visual effects, or

innovative storytelling, then this is the programme

for you!

BA Digital Media Arts is an intense, practice-based,

and technology-driven programme where you will

create digital content for media consumption. Your

practice will be related to motion design,

compositing, creative coding, and visual effects

(VFX).

You will be required to be creative, but with an

enquiring mind which understands audiences and

future media trends. You will learn to negotiate a

fast-paced technological world.

中国是世界上数字媒体消费增长最快的国家之一，而你也

将有机会深入参与其中。

你是否曾想过运用最前沿的数字科技，创作令人惊叹且深

具启发性的内容？如果你渴望成为数字媒体平台的优质

内容创作者，如果你想要向全世界展示你的数字美学创

作、视觉特效，如果你想用创新的多媒体方式讲述创意故

事——这就是真正适合你的专业。

数字媒体艺术是一个以密集实践为基础，以技术为驱动的

专业。本专业旨在培养学生数字媒体制作方面的技能、知

识与理解能力，帮助学生建立扎实的数字媒体理论和应用

技术。学生的专业实践将围绕在动态设计、影像合成、创意

编程和视觉特效等丰富领域。

数字媒体艺术项目

合作项目

媒体、娱乐与文化产业

毕业项目：移动影像

专业实践:数字媒体艺术

教学形式

全日制

学制

四年

学习地点

苏州

学位证书

西交利物浦大学

数字媒体艺术

利物浦大学

BA Digital Media Arts(hons,4+0)

开始时间

2024年09月

学院

影视艺术学院

2+2 留学模式

不可选

核心课程

核心课程

Java编程入门

学术用途英语

音效入门

摄影/灯光入门

后期制作入门

叙事概论

视觉传达概论

动画

数字合成

数字媒体艺术的电脑软件

创意编程

第二学年

第四学年

实验电影制作

视觉特效

小型数字媒体艺术项目

计算艺术

动态设计

声学艺术

数字媒体制作技术

音乐宣传

STUDIO 2：概念与交互

核心课程

可选课程

第三学年

第7页

XJTLU

MSC

CULTURAL

AND CREATIVE

INDUSTRIES

文化与

创意产业硕士

The continued rise and evolution of the

cultural and creative sector is one of

the most exciting trends worldwide.

MSC

CULTURAL AND

CREATIVE INDUSTRIES

CAREERS

MODULES

ATTENDANCE

Full time

LOCATION

SIP or Taicang, Suzhou;

or Yangzhou

START DATE

September 2024

SCHOOL

Academy of Film and

Creative Technology

DURATION

Two years

INTRODUCTION TO CULTURAL AND CREATIVE INDUSTRIES

CULTURAL AND MEDIA POLICIES

RESEARCH METHODS FOR CULTURAL AND CREATIVE INDUSTRIES

VISUAL CULTURES

RESEARCH DESIGN AND PLANNING

INDUSTRY PRACTICE

ADVANCED VISUAL STORYTELLING TECHNIQUES

CREATIVE AND AESTHETICS ECONOMY

CULTURAL ENGAGEMENT IN PUBLIC SPACE AND COMMUNITY

SUSTAINABILITY AND ETHICS IN CULTURAL AND CREATIVE INDUSTRIES

INDEPENDENT PRODUCING AND MANAGEMENT

GAME INDUSTRIES AND CULTURE

CULTURAL HERITAGE & TOURISM

MSC

CULTURAL AND CREATIVE INDUSTRIES

The Content Producing pathway can help students become film or media producers, media managers, visual storytellers, film or media distributors, media planners, media marketing or branding managers, content creators or planners,

and more.

The Creative Industries pathway can enable students to work as visual designers, creative directors, game art designers, media designers, game developers, content creators, branding managers, curators, and more.

The Cultural Industries pathway can prepare students to become cultural exhibitors, cultural production planners,

cultural heritage and tourism planners, event planners or managers, museum or gallery managers, and more.

Semester 1 Semester 2

Optional Modules

Core Modules

Semester 3

Semester 4

Semester 4

CULTURAL AND CREATIVE ENTREPRENEURSHIP

AUDIENCE RECEPTION AND PERCEPTION

MARKETING AND BRANDING FOR CULTURAL

AND CREATIVE INDUSTRIES

INTELLECTUAL PROPERTY DESIGN AND DEVELOPMENT

CONTENT PRODUCING RESEARCH PROJECT

DISTRIBUTION PROJECT

CREATIVE INDUSTRIES RESEARCH PROJECT

COMMERCIALISATION PROJECT

CULTURAL INDUSTRIES RESEARCH PROJECT

DISSEMINATION PROJECT

KNOWLEDGE AND SKILLS

Comprehensive knowledge and understanding of the

historical development and contemporary practices of

cultural and creative industries

A deep understanding of the methodologies and

research techniques across the disciplinary landscape

Understanding of key processes and practices

employed in developing projects into cultural and

creative industries

Knowledge of professional practices relative to the

cultural and creative industries

Awareness of the major theories and debates that

contribute to the understanding of cultural and creative

industries as a creative, critical and economic practice.

By the time you graduate from MSc Cultural and Creative

Industries, you will have:

Content Producing: This pathway cultivates students to

become content creators, producers, or other visual

storytelling professionals such as filmmakers or

production managers. It is suitable for (but not exclusive

to) students with previous backgrounds in filmmaking,

TV production, performing arts or other related

disciplines.

Creative Industries: This pathway trains students to

become creative developers and design managers that

can work in industries designing products for media

consumers. It is suitable for (but not exclusive to)

students with previous backgrounds in industrial

product design, visual communication design, computer

science (such as game development), technology design

or other related disciplines.

Cultural Industries: This pathway leads students to

become cultural workers that understand and pursue

the economic and ecological opportunities for cultural

applications and issues. It is suitable for (but not

exclusive to) students with previous backgrounds in

literature, museology, library science or other related

disciplines.

Interactive Media: Under Approval

THE THREE PATHWAYS ARE:

第8页

文化与创意产业硕士

对文化与创意产业相关领域的历史以及当今发展现状

具有综合的认知与理解

对整个文化与创意产业学科领域的研究方法和技巧有

深入了解

掌握文化与创意产业项目开发过程中所需关键流程和

实践的前沿知识

掌握文化与创意产业相关行业所需的高度先进的专业

实践技能

对文化与创意产业的主要理论和讨论议题具有高度深

入的了解，充分理解文化与创意产业是一种创造性、批

判性、经济性的实践

该专业毕业生将具备以下能力：

毕业生所获知识与技能

文化与创意产业是当今最令人兴奋且最具有创新

趋势的领域，也是一个国家发展的重要软实力，发

展文化与创意产业也是中国国家发展的战略之一。

本专业为毕业生从事创意、文化等职业领域创造了

一条独特的发展道路，不仅帮助学生了解文化政策、

文化治理以及文化与创意产业经营，同时也让学生

们将文化经济置于行业背景中，并将其知识与技能

应用于当今的文化与创意产业实践中 。

内容制片：影视制片人、媒体制作人、媒体管理经理、

视觉化剧本创作者、影视传媒发行、媒体策划、传媒营

销或品牌经理、内容创作或策划等。

创意产业：视觉设计、创意总监、游戏艺术设计、媒体

设计、游戏开发、内容创作、品牌经理、策展人等。

文化产业：文化展览策划、文化产品策划、文化遗产与

旅游策划、活动策划与管理、博物馆或美术馆管理经

理等。

就业

课程

教学形式

全日制

学习地点

苏州工业园区、太仓创

业家学院或扬州影视教

育基地

开始时间

2024年09月

院系

影视与创意科技学院

学制

两年

XJTLU 文化与创意产业硕士 XJTLU

MASTERS

MSC

CULTURAL AND CREATIVE INDUSTRIES

文化与创意产业硕士

The continued rise and evolution of the cultural and

creative sector is one of the most exciting trends

worldwide.

The MSc Cultural and Creative Industries degree offers

students a roadmap to dynamic careers in related fields

through understanding the cultural policies,

governance and operation of cultural and creative

industries. The programme also seeks to place cultural

economies in the industrial context, and explore the

applications and implications for contemporary

industrial practices.

The MSc Cultural and Creative Industries runs under the

newly established Academy of Film and Creative

Technology and offers three pathways to suit the needs of

our diverse student population.

Regardless of whichever pathway a student chooses, they

will be engaged in cutting-edge media, technology and

creativity. In addition to the subject matter, the

programme also has strong entrepreneurial elements – a

hallmark of all postgraduate courses from the Academy.

文化与创意产业是当今最令人兴奋且最具有创新趋势的领

域，也是一个国家发展的重要软实力，发展文化与创意产业

也是中国国家发展的战略之一。本专业为毕业生从事创意、

文化等职业领域创造了一条独特的发展道路，不仅帮助学生

了解文化政策、文化治理以及文化与创意产业经营，同时也

让学生们将文化经济置于行业背景中，并将其知识与技能应

用于当今的文化与创意产业实践中 。

文化与创意产业硕士专业隶属于新成立的西浦影视与创意

科技学院。本专业提供三个主要研究方向，包括内容制片、

创意产业及文化产业，以满足学生的不同需求。在课程设置

中，不仅包括专业相关的课程，同时还会引入创业元素，不

论学生选择何种研究方向，都会涉及创新思维以及最前沿的

数字文创、科技等知识与技能培养。

文化与创意产业导论

文化与媒体政策

文化与创意产业研究方法

视觉文化

研究设计与策划

产业实践

高级视觉叙事技巧

创意与美学经济

公共空间和社区的文化参与

文化与创意产业的伦理与可持续性

独立制片与管理

游戏产业与文化

文化遗产与旅游

第一学期 第二学期

可选课程

核心课程

第三学期

文化与创意创业

受众感知

文化与创意产业品牌与营销

文化与创意产业知识产权

内容制片研究项目

发行项目

创意产业研究项目

商业策划项目

文化产业研究项目

文化传播项目

第四学期

第四学期

内容制片: 该方向致力于培养学生成为内容制作人、制

片人，或其他以视觉故事叙述为基础的专业从业人员，

例如电影制片人、制作经理等。适用但不限于拥有电影

电视制作、表演艺术或其他内容创作相关学科背景的

申请人。

创意产业: 该方向致力于培养学生成为数字创意开发

者、相关产业中产品及媒体消费的设计经理人。适用

但不限于拥有工业产品设计、视觉传达设计、计算机科

学（如游戏开发）、技术设计或者其他创意设计相关学

科背景的申请人。

文化产业: 该方向致力于培养学生成为在文化应用及事

务中了解并追求经济和生态机会的文化工作者。适用

但不限于拥有文学、博物馆学、图书馆学或者其他人文

社科类相关专业背景的申请人。

互动媒体：规划中

专业方向：

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