BSE CHINA 2024 2024年05月13日-15日丨国家会展中心-上海 · 虹桥

May 13-15, 2024丨NECC-Hongqiao·Shanghai

中国作为烘焙行业全球最大的生产与消费国家，同时也是烘焙产业增长最快的国家。伴随着中国消费者生活水平的

不断提高，烘焙已经成为中国年轻消费者崇尚的潮流时尚和休闲饮食的新选择，拥有巨大的市场发展空间。数据显示，

中国目前拥有超过 100,000 家烘焙饼店，2018 年中国烘焙零售总额已达到 2033 亿元，增长速度超过 10%，预计到

2024 年我国烘焙食品行业销售收入有望突破 3600 亿元。面对日益旺盛的消费需求，吸引越来越多的国际烘培企业来

到中国，进一步挖掘和分享中国强大的消费市场，同时也带动了中国品牌烘焙加盟店高速发展期。上海国际烘焙展览会（简

称: BSE）作为中国烘焙食品行业一年一度不可缺席的采购加盟盛会已成功举办过数届，累计展出面积超过数万平米，

吸引来自全球 23 个国家与地区的近千家烘焙食品领域的优秀供应商及数十万名专业观众前来参展参会。展会是综合了

烘焙领域产业、市场经济、地域区位、品牌效益、展馆等五大优势而创办的中国地区烘焙领域产品展示、采购、贸易、加盟、

配对于一体的专业贸易展会。同时，该展会以市场发展为导向，立足上海，面向国内外，充分利用长三角地域和经济优势，

融合范长三角及一带一路契机，服务焙烤行业全产业链。

China is currently the world’s largest producer and consumer of bakery and is the world’s fastest-growing market as well. With the continuous improvement of the living standards of Chinese consumers, bakery industry has become a new choice for fashion and leisure diets

advocated by young consumers, which has a huge market development space. The data shows that China currently has more than

100,000 bakery shops. In 2018, the total retail sales of China’s bakery industry has reached 203.3 billion yuan with a growth rate of more

than 10%. It is estimated that the sales revenue of China's bakery food industry is expected to exceed 360 billion yuan by 2024. In the

face of increasing consumer demand, more and more international bakery companies are attracted to China to further explore and share

China's huge consumer market, as well ad also promote the rapid development of Chinese brand bakery franchise . As an annual

indispensable franchise event for the Chinese bakery industry, Shanghai International Bakery Exhibition ( hereinafter referred to as BSE)

has been successfully held for several times. At the same time, the cumulative exhibition area exceeds tens of thousands of square

meters, which has attracted nearly 1,000 excellent suppliers from 23 countries and regions around the world and hundreds of thousands

of professional visitors to participate in the exhibition. It is a professional trade exhibition that integrates the five advantages of bakery

industry, such as bakery industry ,market economy, geographical location, brand benefits and exhibition hall for product display, procurement, trade, franchise and distribution. Furthermore, the exhibition is guided by market development, based on Shanghai, facing both

domestic and foreign markets, making full use of the regional and economic advantages of the Yangtze River Delta, and integrating the

opportunity of the Yangtze River Delta and Belt and Road Initiative to serve the entire industrial chain of the bakery industry.

新的机遇丨New Opportunity

为世界烘焙企业提供最佳的产品展示、贸易成交、信息共享及加盟对接的交流平台。高登商业联合相关主管单位将

于2024年05月13日-15日在上海虹桥-国家会展中心召开“2024上海国际烘焙展览会”。展区由烘焙食品、烘焙原料、

蛋糕奶油、烘焙设备及特许加盟等五大主题展区组成，展会期间还将举办国际航空、邮轮及列车食品展、中国国际航旅

餐优秀厨师烹饪锦标赛和商超食品专场采购会、烘焙食品对接会、烘焙店加盟招商推介会、各省市经销商与代理商联谊

会以及国际旅游餐饮买家见面会等多场活动与论坛，为广大客商提供了一个现场b2b商务交流平台，共谋发展。

In order to provide an efficient platform for the bakery enterprises over the world to showcase product and deepen communication and

cooperation, the Shanghai International Bakery Exhibition 2024, hosted by Golden Commercial and related industry institutions, will be

held on May 13-15, 2024 at the National Exhibition and Convention Center. The exhibition area consists of five thematic exhibition

areas, including baked food, bakery ingredients, cake cream, bakery equipment and franchise. At the same time, during the exhibition,

there will be also many activities and forums, such as the China International Aviation, Cruise and Railway Food & Beverage Exhibition,

China International Air Travel Meals Chef Cooking Championships , the Merchants Food Special Purchasing Conference, the Baked

Food Match Meeting, Bakery Shop Investment Promotion, the provincial and municipal dealers and agents' sorority, and the

International Tourism and Catering Service Buyers Meeting, providing a live b2b business exchange platform for the majority of

customers to seek common development.

展会概括 丨Exhibition Review