EDESIGN OF PATAGONIA CLOTHING EXHIBITION HALL IN MISHAN

迷山PATAGONIA服装展厅设计

展示空间设计 DISPLAY SPACE DESIGN

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设计灵感

本设计为展示空间设计，命名为“迷山”，是为Patagonia品牌设计的服装展厅。该品牌为注

重环保的户外服装品牌，因此，展厅也采用了土、木、石等贴近自然的材料。品牌创始人

是个户外运动爱好者，品牌理念也来源于创始人在高峰攀岩时的感悟 尊重自然的前提下挑

战不可能。而本设计的灵感来源也来自“山”，空间主体由一面面土石质感的墙体对称排列

组合而成，象征着“山峰”，墙体中间打通，打破了高大墙体给空间造成的阻塞感，同时，

从橱窗往内看去，一个个墙洞层层递进，加强了空间延伸感，犹如一幅幅画框，让往返于

展示区的顾客“入画”，引人注目，而墙体的这种排列方式也增加了客流动线活跃度，帮助

客人与展品产生更多互动。这种设计也代表了一个意象:“穿破层层艰难障壁，最终看到光

亮。”展厅还有一个小央层，用作服饰回收改造区，是为了适配Patagonia品牌服务的专门

区域，再次强调了环保的主旨。

This design is a display space design, named \"Mystery Mountain\", which is a clothing exhibition

hall designed for Patagonia brand. This brand is an outdoor clothing brand that pays attention to

environmental protection. Therefore, the exhibition hall also uses earth, wood, stone and other

materials close to nature. The founder of the brand is an outdoor sports enthusiast, and the brand

concept is also derived from the founder's perception during peak climbing, respecting the nature and

challenging the impossible. The inspiration of this design also comes from the \"mountain\". The main

body of the space is composed of a wall of earth-rock texture symmetrically arranged and combined,

symbolizing the \"mountain peak\". The middle of the wall breaks the blocking feeling caused by the

tall wall. At the same time, looking from the display window, the wall holes advance layer by layer,

strengthening the sense of space extension, just like a picture frame, so that customers traveling

to and from the exhibition area can \"draw\" and attract attention, This arrangement of the wall also

increases the activity of the passenger flow and helps the guests interact with the exhibits more. This

design also represents an image: \"Break through layers of difficult barriers, and finally see the light.\"

There is also a small central floor in the exhibition hall, which is used as a clothing recycling and

transformation area. It is a special area to adapt to the service of Patagonia brand, emphasizing the

theme of environmental protection again.